
A midwife's guide to choosing the right pacifier by Ditte Bach
As a midwife with over 20 years of experience in the beginning of life, babies, and breastfeeding, I’m often asked: "What kind of pacifier...
Every FRIGG pacifier is more than a product — it’s a promise.
A promise of safety, softness, and Scandinavian craftsmanship made to support your baby’s natural needs, and your instincts as a parent. Behind each design is a deep dedication to quality, comfort, and mindful materials — designed and produced 100% in Denmark.
Because when it comes to your little one, every detail matters. You’re not just choosing a pacifier. You’re choosing peace of mind, gentle moments, and a brand that puts care first — always.
The inspiration behind our FRIGG pacifiers go way back to Norse mythology, and more specifically to one extraordinary Goddess called Frigg.
Thoughtfully designed and produced for your baby’s comfort.
Where form and function come together.
Safety tested. Standard approved. Parent trusted.
Awards that showcase our commitment to quality
FRIGG has been recognized with various awards which highlight our commitment to providing high-quality pacifiers for little ones worldwide. At FRIGG, we are committed to creating products that combine safety, quality, and style. These recognitions inspire us to continue providing the best for families around the world.
We are honored to be recognized as the most trusted pacifier brand worldwide in 2024, showcasing our dedication to safety, quality, and innovation.
This award reflects the trust and satisfaction parents have in our pacifiers, highlighting our commitment to providing high-quality products for babies and toddlers.
We are proud to be shortlisted for this prestigious award, emphasizing our focus on thoughtful design that meets the needs of both babies and parents.
But who is Frigg and what does she stand for? Frigg, the Norse Goddess of Motherhood and Fertility, is the wife of Odin, the main God in Norse mythology. As Goddess of Motherhood, she represents motherly love, and she is the Goddess who was invoked during births.
The Goddess Frigg was best known for her dedication to her children. She cherished them and sought to protect them at all costs. Frigg is the essence of the safety and soothing comfort that every child needs in their early years, and we want to carry on the story of the beloved Goddess with our FRIGG pacifiers.
The story of the loving and nurturing Goddess Frigg matches up perfectly with our mission with FRIGG pacifiers. We wanted to bring a combination of soothing comfort, safety, and high-class Danish design into the world, so we decided to create FRIGG – a line of beautiful pacifiers that promote health and safety for our little ones, made to fit seamlessly into our daily lives.
When developing and producing our FRIGG pacifiers, we focus on durability, recycling, and robustness. We aim to minimize the “use and throw away” culture. We always look for ways to optimize sustainability in our material choices. Currently the pacifier shields are made of recyclable polypropylene (PP plastic), and we constantly take an active part in reducing new production by implementing sustainable ways of manufacturing.
With FRIGG we simply wish to offer what’s best for both our precious little human beings and our planet.