The Story Behind FRIGG
Designed and produced in Denmark, FRIGG pacifiers combine safety, functionality, and Scandinavian design.
Explore the story behind FRIGG – and why we believe even the smallest details deserve the utmost care.
The heart behind FRIGG
FRIGG came into the world in year 2021. FRIGG is a combination of soothing comfort, safety, and high-class Danish design, a pacifier that promotes health and wellness for little ones.
Inspired by a Mother’s Love
Our brand DNA is all about providing what motherly love stands for: safe, healthy, and soothing choices for our little ones.
Our brand’s focus is motherly love. The inspiration comes from the Norse Mythology, and more specifically the Goddess of Motherhood and Fertility called Frigg. Frigg fought to protect children at all costs, while providing them safety and comfort.
Her motherly love is the soul of our pacifiers, and this creates a natural bond between FRIGG and children. As long as FRIGG is a part of a child’s life, motherly love filled with safety and soothing comfort will always be present.
Constant improvement of design and material choices
With FRIGG, you are making a healthy and safe choice for your little one, in a world filled with unhealthy and unsafe alternatives. We constantly keep improving our FRIGG pacifiers in order to provide the safest and healthiest options for children. With thorough testing and innovative thinking, we make sure they will be safe to use without any kind of danger to our children.
With our FRIGG pacifiers we simply wish to stand out. And we do! With our innovative way of assembling our pacifiers. A simple 4-step process of connecting our FRIGG pacifier parts ensure that none of the materials suffer any kind of stress.
In order to always provide what’s best for our little ones we will never stop improving our design and material choices when producing FRIGG pacifiers.
A shape for every style
-
FRIGG Butterfly
Read moreInspired by the butterfly’s graceful transformation, this design symbolizes new beginnings as a baby blossoms from womb to world.
-
FRIGG Daisy
Read moreInspired by Denmark’s national flower, Daisy blends purity, resilience, and royal heritage into a timeless and comforting design.
-
FRIGG Fairytale
Read moreInspired by Hans Christian Andersen’s stories and papercuts, Fairytale features a heart-centered design that symbolizes the language of love.
-
FRIGG Little Viking
Read moreLittle Viking is crafted to protect and comfort, inspired by Norse shields and ancient symbols of abundance, fertility and strength.
-
FRIGG Lucky
Read moreShaped like a four-leaf clover, Lucky is a symbol of joy, love, and comfort designed to bring a little good fortune and happiness to every child.
-
FRIGG Moon Phase
Read moreMoon Phase is inspired by the soft rhythm of the moon — a design that reflects calm, connection, and the gentle cycles of life.
-
FRIGG Rope
Read moreRope reflects the first bond between parent and child. The design is inspired by connection, security, and a love that never lets go.
-
FRIGG Night Pacifier
Read moreFRIGG Night features a soft glow-in-the-dark handle and knob, making nighttime soothing easier without disturbing your baby’s sleep.
-
A reflection of our Nordic roots
Frigg, the Goddess of Motherhood and Fertility, and her representation of motherly love, is the spirit of our FRIGG pacifiers. She has brought us back to our Nordic roots and made us appreciate them even more. With FRIGG we are showing our appreciation for our strong Nordic roots, as they are reflected in the design of our pacifiers. We have created a pacifier that embodies what Danish design is all about: first class functionality, uncompromising material choices and minimalistic, distinctive aesthetics. -
Part of a unique Danish design tradition
In Denmark, we have a unique design tradition focusing on functionality and minimalism. With our FRIGG pacifiers we wish to carry on this tradition, while making them contemporary in order to fit right into the lives of modern families. Both Daisy, Rope, Moon Phase, Fairytale, Lucky and Butterfly have modern details that catch the eye of every modern mother. We have turned the classic design into an innovative one with modern twists. Our FRIGG pacifiers are 100% designed and made in Denmark (as the only pacifiers on the market) and little by little we get the opportunity to spread our Nordic roots around the world.
