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100% Made in Denmark

Data Controller

FRIGG (FB Trading ApS) is committed to protecting your privacy. This policy outlines how we process your personal data under the General Data Protection Regulation (GDPR).

Contact Information:

FRIGG (FB Trading ApS)
CVR: 39425165
Omega 9, 8382 Hinnerup, Denmark
Email: info@frigg.com
Phone: +45 3148 1260

Personal Data We Collect

  1. When You Visit Our Website: We use cookies to gather data such as browsing behavior, browser type, and IP address to enhance website functionality and improve your user experience. For technical cookies, we rely on our legitimate interest under GDPR Article 6(1)(f). For other types of cookies, your consent is required under GDPR Article 6(1)(a). Information is collected through cookies and similar technologies, each serving specific purposes with varying retention periods. Please see our Cookie Policy for detailed information. The legal basis for processing personal data is GDPR Article 6(1)(f), as this is necessary to provide an optimized, user-friendly website tailored to your preferences. In some cases, we may retain your data longer to comply with legal obligations or to establish, exercise, or defend legal claims.

  2. When You Place an Order: We collect data like name, address, phone number, email, and payment information to process and deliver your order. The legal basis for this processing is article 6(1)(b) of Regulation (EU) 2016/679 (hereafter referred to as “GDPR”), as the processing is necessary in order for us to enter into and to fulfil a contract with you, and GDPR article 6(1)(f), as the processing is necessary in order for us to pursue our legitimate interest in optimizing our business and providing good customer service.

    We will retain historic transaction with you for five years from the end of the year, in which the transaction took place in accordance with our obligation pursuant to the Danish Act on bookkeeping. Other information will be retained as long as we store transactions with you, i.e. for five years from the end of the year of the latest transaction, as this is necessary for us to maintain sufficient documentation in accordance with the Danish Act on bookkeeping.

    We may retain your information for longer if this is necessary in specific situations in order for us to comply with a legal obligation or to establish, exercise or defend a legal claim.

  3. When You Contact Us: Personal data such as name, email, and other information you provide will be processed to manage your inquiry. The legal basis for this processing is GDPR article 6(1)(f), as the processing is necessary in order for us to pursue our legitimate interest in communicating effectively with stakeholders and others showing interest in our company.

    We will retain your information for two years from the end of the year, we were last in contact with you.

    We may retain your information for longer if this is necessary in specific situations in order for us to comply with a legal obligation or to establish, exercise or defend a legal claim.

  4. When You Subscribe to our Newsletter: Name and email are used to manage subscriptions. The legal basis for this processing is GDPR article 6(1)(f), as the processing is necessary in order for us to pursue our legitimate interest in communicating with parties interested in receiving newsletters and other marketing material from us.

    We retain your information for two years from the end of the year, where you withdrew your consent, or – if we do not use your consent actively to send you newsletters for a period of 12 months – two years from the end of the year, where we sent the latest newsletter.

    We may retain your information for longer if this is necessary in specific situations in order for us to comply with a legal obligation or to establish, exercise or defend a legal claim.

Data Retention

Personal data will be retained only as long as necessary to fulfill the purpose of processing and in compliance with
applicable laws.

Shopify as FRIGG's E-commerce Platform

Our online store is hosted on Shopify Inc., which provides us with the e-commerce platform that allows us to sell our products and services to you. Shopify processes personal data on our behalf to support services such as order handling, analytics, customer communication, and payment processing. Shopify may store and process data outside of the EU/EEA in accordance with applicable data protection laws.


You can read Shopify’s full privacy policy here: https://www.shopify.com/legal/privacy.

Data Shared with Shopify for Enhanced Services

Shopify may collect customer data (e.g., purchase history, device info, or marketing interactions) across Shopify-hosted stores to improve services such as faster checkout, fraud prevention, analytics, and personalized advertising. This use of data is subject to Shopify’s privacy policy.

If you are located in the EU/EEA or UK, Shopify ensures GDPR-compliant processing, including safeguards for international transfers.

Your Rights

You have the right to:

  • Access, correct, or delete your personal data.
  • Object to data processing or request restrictions.
  • Withdraw consent at any time for processing based on consent.
  • File a complaint with your local data protection authority.

Contact information:

Carl Jacobsens Vej 35
2500 Valby
Tlf. +45 3319 3200
dt@datatilsynet.dk

To exercise your rights or for further inquiries, contact us at info@frigg.com.