FRIGG Wins Baby Innovation Award 2025

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FRIGG Wins International Innovation Award – A heartfelt seal of quality

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FRIGG Wins International Innovation Award – A heartfelt seal of quality
Awards FRIGG Collections Health & Safety

Winner of Pacifier Product of the Year

Every tiny detail we design is for one purpose: to bring comfort and care into your baby's world. Today, that mission was recognized on a global stage. In 2025, over 2.000 baby brands from around the world were evaluated based on their innovation, quality, and impact. Among them, FRIGG has just been named the winner of the Baby Innovation Award 2025 - an international prize that annually celebrates groundbreaking products and brands within baby care.

What is the Baby Innovation Award?

The Baby Innovation Award is a respected, impartial platform that shines a spotlight on brands shaping the future of baby care. Each year, it honors standout companies and products that go beyond the basics to redefine what’s possible in safety, design, and sustainability.

Unlike sponsored rankings or paid endorsements, this award is earned. Every nomination is evaluated with care and objectivity, recognizing those who truly lead the way in innovation, trust, and quality within the baby industry.

Why was FRIGG chosen?

The Baby Innovation Awards recognize more than just quality - they celebrate innovative baby products that improve everyday life for parents and children alike.

FRIGG stood out among thousands of global brands by doing what we’ve always believed in: reimagining the pacifier as something more than a tool - as a meaningful, safe, and beautiful part of early childhood.

Our approach blends:

  • FRIGG Fairytale pacifier, placed on wooden surface winner of the Baby Innovation Award 2025.

    Innovative Design

    Where function meets feeling. Each FRIGG pacifier is more than practical - it’s inspired by nature, storytelling, and Scandinavian simplicity. We believe baby essentials should soothe, support, and spark joy.

  • Two FRIGG Little Viking - Bjorn pacifiers with latex nipple on neutral background, with text stating "100% Made in Denmark".

    100% Danish Design and Production

    We proudly control every step of our pacifier production - from concept to final product. This ensures the highest level of safety, quality, and trust for your baby.

    Explore Our Production & Suppliers
  • FRIGG Butterfly pacifier on natural background with green leaves, symbolizing sustainable materials and eco-conscious design.

    Sustainable Choices

    From FSC-certified packaging to thoughtful material selection, we design with a long view. Every pacifier reflects our care for your child - and the world they’ll grow up in.

    Our Approach to Sustainability

  • Parent-Friendly Design

    Our pacifiers support breastfeeding, ease transitions, and feel good to hold, use, and look at. Because we know the little things are never little.

What does this mean for us - and for you?

This award is a powerful reminder that in baby care, the smallest details carry the greatest weight. Every FRIGG pacifier is crafted with love, care, and an uncompromising commitment to both function and feeling. From soothing shapes to carefully selected materials, nothing is left to chance.

Designed and produced 100% in Denmark, our pacifiers reflect what we believe in: safety, beauty, and emotional connection. This recognition isn't just a win for our team - it’s a shared celebration with you, the parents who choose Danish-made quality and thoughtful design every single day.

Together, we’ve created something beautiful

This award is just as much yours as it is ours.

Without your trust, your kind words, and your honest feedback - there would be no FRIGG as we know it today. Every time you chose one of our pacifiers, shared a story, or told a friend about us, you helped shape the heart of this brand.

You’ve been with us from the beginning: through late-night feeds, gentle naps, and tiny first moments. And as we’ve grown, so have your little ones. That journey - shared between us - is what truly matters.

This international recognition reminds us that thoughtful design, safety, and care do make a difference. But more than anything, it reminds us how lucky we are to be part of your everyday life.

From the entire FRIGG team: thank you. For your support, your love, and the beautiful parenting moments and stories you’ve let us be part of.

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