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Standing together against cancer: Our ongoing support for the Danish Cancer Society

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Standing together against cancer: Our ongoing support for the Danish Cancer Society
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Together against cancer

At FRIGG, we have always believed that business should be a force for good. While our everyday mission is to bring high-quality products into the lives of families around the world, we also recognize the importance of using our platform to support vital causes. One of those causes is the fight against cancer - a disease that affects millions of lives across every age, background, and country.

That’s why we are proud supporters of the Danish Cancer Society (Kræftens Bekæmpelse) and their ongoing campaigns to advance cancer research, support patients, and spread awareness. Our commitment goes beyond corporate responsibility - it’s personal, purposeful, and deeply rooted in the values we live by as a company.

About the Danish Cancer Society

Founded in 1928, the Danish Cancer Society is one of Denmark’s most respected non-profit organizations. Their mission is to prevent and fight cancer through research, patient support, and political advocacy. Over the decades, they’ve played a central role in improving treatment outcomes and pushing the boundaries of what we know about cancer care.

With a strong public voice and a broad reach, the organization is instrumental in supporting both patients and their families throughout the journey - from diagnosis and treatment to recovery and beyond. It’s an organization we deeply respect and are honored to support.

Our involvement in key campaigns

We actively support two of the Danish Cancer Society’s most impactful initiatives: “Support the Breasts” (Støt Brysterne) and “Cancer is not for children” (Kræft er ikke for børn).

  • Støt Brysterne (Support the Breasts)

    This campaign is focused on breast cancer awareness, funding groundbreaking research, and supporting women who are battling or recovering from breast cancer. Each year, the campaign shines a light on early detection, prevention, and emotional recovery - offering strength and hope to those affected. At FB Trading, we proudly participate in this campaign, helping raise awareness and contribute to initiatives that improve lives.

    Read more about the Støt Brysterne (Support the Breasts) campaign.

  • Kræft er ikke for børn (Cancer is not for children)

    This emotionally powerful campaign is dedicated to raising awareness and funds for childhood cancer research and family support. Cancer in children is rare but devastating, and treatment can be especially complex. By standing behind this campaign, we help ensure that more children receive the care they need, and more families are supported during an unimaginably difficult time.

The link between cancer and nutrition

One of the reasons our partnership with the Danish Cancer Society is so meaningful is our shared focus on the link between cancer and nutrition. Research increasingly shows how diet and lifestyle choices can influence cancer risk, prevention, and recovery. For us - working in a space where family health, baby care, and daily well-being are central - this knowledge is invaluable.

We believe that raising awareness about the role of nutrition in cancer care isn’t just important - it’s necessary. Whether it’s reducing the risk of certain cancers through balanced diets, supporting patients during treatment with proper nourishment, or educating parents about healthy choices from an early age, nutrition is a tool with life-changing potential.

Supporting this research means supporting healthier families, smarter choices, and a stronger future.

Our long-term commitment

Our involvement with the Danish Cancer Society is not a one-time gesture. It’s part of a growing, long-term commitment to do more, give more, and use our voice to make a difference. As we move forward, we plan to continue supporting these important campaigns, encouraging our partners and customers to get involved, and integrating these values into everything we do.

Whether it’s through donations, collaborations, or simply helping spread the word, we will continue to stand side-by-side with organizations that fight for better lives.

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