Together against cancer
At FRIGG, we have always believed that business should be a force for good. While our everyday mission is to bring high-quality products into the lives of families around the world, we also recognize the importance of using our platform to support vital causes. One of those causes is the fight against cancer - a disease that affects millions of lives across every age, background, and country.
That’s why we are proud supporters of the Danish Cancer Society (Kræftens Bekæmpelse) and their ongoing campaigns to advance cancer research, support patients, and spread awareness. Our commitment goes beyond corporate responsibility - it’s personal, purposeful, and deeply rooted in the values we live by as a company.
About the Danish Cancer Society
Founded in 1928, the Danish Cancer Society is one of Denmark’s most respected non-profit organizations. Their mission is to prevent and fight cancer through research, patient support, and political advocacy. Over the decades, they’ve played a central role in improving treatment outcomes and pushing the boundaries of what we know about cancer care.
With a strong public voice and a broad reach, the organization is instrumental in supporting both patients and their families throughout the journey - from diagnosis and treatment to recovery and beyond. It’s an organization we deeply respect and are honored to support.
Our involvement in key campaigns
We actively support two of the Danish Cancer Society’s most impactful initiatives: “Support the Breasts” (Støt Brysterne) and “Cancer is not for children” (Kræft er ikke for børn).