Our Global Goals: There is no planet B

At FRIGG, we believe that the world is on loan. Current generations borrow the world from the future, and there is therefore a responsibility to take good care of it. It doesn’t make sense to provide children with a safe and healthy childhood if the world they will live in doesn’t function biologically, structurally, or socially. We want to give back to the world we are a part of and contribute to creating a world for children to inherit.

Global Goal No. 3: Good Health and Well-being

Our modest contribution to Global Goal 3 focuses on: 

• Providing good nutrition from the beginning of a child’s life. 
• Avoiding dangerous chemicals. 
• Maintaining high hygiene standards. 

We emphasize the importance of proper pacifier techniques, as scientific evidence shows that pacifiers can either complicate or facilitate breastfeeding. Breastfeeding is a crucial source of proper nutrition for infants, providing security, well-being, and building relationships for the child. Our products are designed to promote proper pacifier techniques and enhance the conditions for breastfeeding. 

Avoiding dangerous chemicals in our products is a priority, while constantly seeking opportunities to improve. 

High hygiene is a significant concern for us. We design products with durability, robustness, and daily cleanliness in mind, making it easy for users to maintain cleanliness.

Global Goal No. 8: Decent Work and Economic Growth

Our modest contribution to Global Goal 8 focuses on: 

• Providing decent employment conditions. 
• Promoting an inclusive job market. 
• Eliminating forced child labor. 

We ensure our employees have proper conditions, complying with legal and contractual requirements. We prioritize a healthy work environment that enhances the mental and physical well-being of our employees. Offering nutritious lunches, massages, and health and dental insurance is part of our commitment. 

In Denmark, we utilize the flex-job scheme for individuals with reduced physical or mental capabilities. We also create opportunities for young people in the workforce, aiming for 5-10% of our workforce to include individuals requiring special conditions. 

We do not engage in forced child labor. If active in countries with different regulations on child labor than Denmark, we only collaborate with those following UN guidelines for ethical child labor. 

Global Goal No. 12: Responsible Consumption and Production

Our modest contribution to Global Goal 12 focuses on: 

• Minimum waste. 
• Combating the throwaway culture. 
• Sustainability in production materials. 
• Danish production. 

In our Danish production, we strive to generate as little waste as possible, collecting and recycling leftover materials. We prioritize product durability and robustness to minimize the throwaway culture. 

We constantly explore ways to enhance sustainability in our product materials. Despite many of our products being plastic-based, we aim to reduce new plastic production by exploring new possibilities. 

All our production processes find place in factories in Denmark.

Learn more about our suppliers of FRIGG pacifier shields and nipples here!

Global Goal No. 17: Partnerships for the Goals 

Our modest contribution to Global Goal 17 focuses on: 

• Partnerships with knowledge organizations. 
• Collaboration with NGOs. 
• Partnerships with politically governed organizations. 

We collaborate with the ‘Cancer Society’ (Kræftens Bekæmpelse), participating in their ‘Support the Breasts’ (Støt Brysterne) campaign and the ‘Children Do Not Get Cancer’ (Børn får ikke kræft) campaign. This collaboration is based on their continuous provision of new knowledge about cancer and the connection between cancer and nutrition. 

We aim to initiate a partnership with a children’s hospice due to their extensive knowledge of what works well in a child’s life when everyday life becomes difficult. 

Supporting the ‘Danish Hospital Clowns’ (De Danske Hospitalsklovne), we believe laughter is essential for children, helping them forget their troubles and making daily life a bit easier. 

We seek to strengthen partnerships with politically governed organizations. Collaborating with children’s hospital departments, we contribute our expertise in pacifiers, pacifier technique, and breastfeeding while gaining insights from the department’s knowledge.  

We also support Skejby Hospital, located in Aarhus, Denmark, with toys and have sent pacifiers to victims in Ukraine, aiming to expand such collaborations.